A Guide to Social Media for Lawyers
If dogs can have social media accounts… shouldn’t everybody? All jokes aside, social platforms are today’s virtual equivalent of a ‘market square’. People gather on these platforms to celebrate everything from major life milestones to job promotions and everything in between. It should be noted that people don’t just use social media for entertainment. They also use it to research and buy goods and services from businesses.
Many attorneys see the good and bad of social media. While strong social media marketing for lawyers can boost your firm’s reputation and gain new business, it can easily go viral for a negative reason as well. Keep scrolling to learn more about how to market legal services on social media and leverage the benefits of social media for your law firm.
Benefits of Social Media
You may be wondering if lawyers should even be using social media to advertise their services?
The short answer is – yes.
Currently, around 3.8 billion people use social media. On average, these people spend 2 hours and 24 minutes on said social media platforms daily. It’s very likely that before a potential client reaches out to contact you, they’re searching for your law firm on social media first. Not only that, 71% of consumers who have a positive experience with you on social media will likely recommend your firm to their own networks. This all boils down to one important takeaway – if your firm isn’t investing resources into social media marketing for its attorneys then it is likely missing out on important referrals and leads.
Social Media Marketing for Lawyers Tips and Tricks
The best tips and tricks lawyers and attorneys can follow is learning what not to do. A lot of ‘best practice’ advice for lawyers and social media relies on understanding that it is usually better to wait and process a response before simply reacting to something online. Below we’ve listed the most important things a lawyer or law firm shouldn’t do when activating their channels on social media:
- Forget to apologize completely. The first thing law firms on Facebook (or any other social network) should learn is to acknowledge when a mistake is made. Don’t hide from it or ignore it. Your audience will respect and trust you and your firm more if you own up to any mistake you make as soon as possible.
- Be fake. You don’t need to comment on everything on social media. Decide what feels natural and appropriate for your firm to speak about and create content around that. If it’s not authentic, people will pick up on it right away.
- Take the bait from trolls. Occasionally, you will receive comments from people who are purely trying to cause trouble. Ignore them or ask to take any complaint offline so you don’t air your “dirty laundry” to the public.
If you’re unsure about the best way to develop your social media marketing and need a social media law expert, look no further than The Marketer Attorney. Their marketing experts have the knowledge and passion to create bespoke digital marketing strategies for law firms and attorneys. Contact them today to discuss your law firm’s needs.
